Swizz Beatz: I got it.
Swizz Beatz: 我懂了。
So are you guys going to mute when I talk
so nothing interrupts it?
Voice: Uhh, yes.
SB: Because once I'm in the flow, I like to stay in the flow.
Having some type of support
is very necessary when you are creative.
You know, there has to be something that's fueling that creativity,
that's fueling that fire that you have inside.
My love for music and creativity starts way back, way back.
Back in the South Bronx where I grew up,
building 700, apartment 2E.
700 号楼， 2E 公寓。
I would go outside and all I would hear is music.
You go around to the back park, the DJs are playing,
你走到后街的停车场， 看到 DJ 在打碟，
there's a basketball game going on,
but then you would look at the handball court,
and that handball court would have an amazing graffiti mural,
I don't know if it's from Keith Haring or Fab 5 Freddy.
我不知道那是出自 Keith Haring 还是 Fab 5 Freddy 的手笔。
I was instantly attracted to the creative.
Music has been my therapy since day one.
Anytime I get stressed out,
I go to the arts, I go to creativity, I go to music.
Music makes people feel hugged, people feel loved.
And then I remember one of my uncles saying,
"You should get into producing," I'm like, "What's producing?"
You know, it started as a family-owned business,
拉夫·莱达斯娱乐公司（Ruff Ryders） 刚开始是一间家族企业，
because Ruff Ryders was created by my family.
It gave you DMX, it gave you Eve,
it gave you Drag-On, it gave you The LOX.
Drag-On、The LOX。 [ 均为著名嘻哈歌手 ]
I've gotten every accolade in music that one can get.
It just came to the point where it's like, "You know what?
然后到了某一刻，我就觉得， “ 你知道吗，
I'm no longer going to have fun with this unless I'm able to give back."
You know, The Dean Collection started for me to create a museum for my family
“The Dean Collection” （迪恩收藏） 创立的契机，是我想为我的家庭和姓氏
and our name.
创造一间博物馆。 [ Swizz Beatz 姓 “Dean” ]
Something that my kids would have to be responsible
to pass through generations.
I said, "Wait a minute,
The Dean Collection is not just for The Dean Collection,
The Dean Collection is for everyone."
There are some galleries now and places you walk in,
if you don't have 50,000, there's nothing to talk about.
And I felt that a lot of people were using that as an excuse
They feel that art is only for rich people.
We've got to stop this, we've got to fix this.
And that's what made me and my wife say,
you know, we have to create an entry point to the younger generation
that didn't understand the art world,
didn't have their seat at the table,
and then we started "No Commissions."
于是我们创办了 “No Commissions” （无委托费艺术展）。
It's a big event,
you got 30-something-thousand RSVPs a night.
The drinks are free, the food is free,
the concert's free.
The education is free,
and I feel that education should be free.
We went to Shanghai, we went to London,
we did it right in my backyard in the South Bronx.
You can come in to "No Commissions"
当你走进 “No Commissions”，
and get something for a couple of bucks,
or a couple hundred thousand.
There's a tier for every person that has love for art.
And what we're doing is something totally different from a gallery.
The artists keep 100 percent of the sales.
销售收入 100% 归艺术家所有。
But what about after "No Commissions,"
但在 “No Commissions” 之后该怎么办？
how can you sustain, how can you move forward
without having to be trapped to sell your soul?
I was a part of the sale with my brother Sean "Diddy" Combs,
我的哥们 Sean "Diddy" Combs （吹牛老爹）购买的作品
the 21-million-dollar purchase,
以 2100 万美元成交时我也在场，
which made Kerry James Marshall
这次交易也让 Kerry James Marshall
the highest-selling African American living artist to today.
I'm like, "Man, you just broke the record,"
and the artist was like,
"Yeah, I don't know whether to be happy or to be sad."
He first sold that work, it was under 100,000.
他最初卖出那幅画作时， 售价还不到 10 万美元。
So imagine a work that you made for under 100,000
想象一下，一件你卖了 10 万美元的作品，
is now being sold for 21 million,
现在正以 2100 万美元的价格成交，
and you had to sit home and watch this.
And you couldn't even participate five percent.
甚至连 5% 都拿不到。
When you look at it,
I'm a producer, I'm a songwriter,
every time it's played on the radio,
Every time it's played in a movie,
Every time it plays, period,
Visual artists, they only get paid once.
How, when paintings are sold and traded multiple times?
And that's that artist's lifetime work,
that other people are making 10, 15,
sometimes 100 times more than the artist that created it.
10 倍、15 倍，甚至 100 倍。
So I created something called the Dean's Choice,
于是我创建了“Dean's Choice” （迪恩的选择）支持系统：
where if you're a seller,
and you bring in your work into, let's say, Sotheby's,
there's a paper that's there that says, "Hey, guys, you know,
this artist is still living.
You've made 300 percent on your investment
by working with this artist.
让你的投资获得了 300% 的回报。
You can choose to give the artist whatever you want of the sale."
I think that even if five people did it,
it'll start to change everything in the arts.
And this is happening in Europe already.
It happens in the music industry,
it's called publishing.
And artists are able to survive,
musicians are able to survive,
years after years,
off of the residual income of their publishing.
So how can we take something that brings creatives together,
and celebrate each other?
Myself and Timbaland have been working on this idea
我和 Timabaland（提姆巴兰） 研究一个叫做 “Verzuz” 的想法
called Verzuz for about three years now.
Then this trying time came,
and everybody started going to social media
to express themselves.
So what we did was I played my top songs,
he played his top songs,
and we went on Instagram Live.
我们跑到 Instagram 上直播。
Timbaland: You having fun?
This is so good for the culture.
SB: A lot of people like to say "battle,"
we pulled back off of that word "battle,"
但我们避开了 “斗” 这个字眼，
because we're battling enough in the world today.
We call it educational celebration.
I think we're on our ninth or tenth one.
Me and Timbaland started out with 20,000 people.
刚开始时，我和 Timbaland 大约有 2 万名观众。
As of yesterday, 750,000 people in one room.
昨天，一个直播间里就有 75 万人。
So, we have this thing called the "Verzuz Effect."
我们看到了这种 “Verzuz 效应”。
And the "Verzuz Effect" is what happens to the artist
“Verzuz 效应” 是艺术家 对 Verzuz 做出贡献后，
after they contribute to Verzuz.
We can go to the Babyface and Teddy Riley.
比如 Babyface 和 Teddy Riley，
They both went up millions of views.
Both of their songs reentered the charts.
And then we look at the first ladies Verzuz,
再比如头两位 Verzuz 女性，
and both Erykah Badu and Jill Scott
Erykah Badu 和 Jill Scott，
have seven positions in the top 20 charts.
她们的作品在前 20 的榜单里 都占据了七个位置。
This is the Verzuz Effect.
这就是 “Verzuz 效应”：
You know, billions and billions and billions of impressions.
This is something I've never seen before.
And I felt that these artists are getting their flowers today,
which is a great thing, while they can smell them.
This was personal for me,
because many a times I've been counted out,
I've been hot and cold 100 times.
You still have to understand the business as an artist,
to elevate to your level that you deserve to be.
Because most creatives, we're very emotional,
we're very "let somebody else handle that, I want to stick to this."
我们很想 “让别人处理那些事吧， 我只想埋头创作。”
But not only creativity is key, education is key,
which is the reason why I went back to school
这也是为什么我在 30 多岁时
to sharpen my pencil in my mid-30s.
We have to know our business.
But it's going to take us digging in a little deeper
and pulling out the knowledge that we need to prepare ourselves
for this world that's waiting to take advantage of the creatives.
Then we can make better choices,
then we can end that conversation of artists dying poor.
If we're not protecting the arts,
we're not protecting our future,
we're not protecting this world.
Creativity heals us.
What's these shades closing for?
Voice: I kind of like that. That was cool.